Why we do what we do

Championing investor progress has been at the heart of the iShares mission from the beginning. Everything we do is about empowering investors so they can take control of their financial futures.

You would never settle for the status quo—that’s why iShares relentlessly pursues better ways to invest.

Driving progress

We’re committed to matching the ambitions of our investors by delivering quality exchange traded funds (ETFs) and solutions for their financial needs. iShares has been a leader in the ETF marketplace for more than two decades by providing portfolio building blocks for investors large and small. Today, iShares ETFs make it simple for everyone to invest with efficiency and transparency at a fair price.

Driving investor progress starts with engineering quality ETFs that perform as designed. It means innovating to stay ahead of market realities and anticipating investors’ needs. We were first to offer ETFs that simplify bond investing and are at the forefront in providing factor ETFs that capture historical drivers of return.1 Our sustainable ETFs deliver environmental, social, and governance (ESG) insights that allow investors to place sustainability at the heart of portfolios. iShares megatrend ETFs help make tomorrow’s growth opportunities available to everyone. Few other ETF providers can demonstrate the same history of innovation.

iShares doesn’t just engineer quality products, we offer tools and enhanced fund data to help inform smarter portfolio construction. We want investors to understand how various assets drive financial outcomes, that ESG considerations influence long-term performance, and how different ETFs might perform in all market conditions. Whatever your goal, we can help.

The power of choice

We believe that investors deserve choice. That’s why iShares ETFs are designed to offer flexible access to a wide array of investments—from stocks, to bonds, to a growing number of other strategies—in a tax-efficient, low-cost way. The global roster of iShares ETFs counts more than 900 products and over $3 trillion in assets- more than any other ETF provider.2

The breadth of our ETF range makes it convenient to invest for the long term, seek to minimize risk, and match financial goals with personal beliefs. As we continue to grow, we will never stop seeking out ways to help investors on their journeys toward financial well-being.