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Investment Strategies
iShares exchange traded funds (ETFs) do more than you think. To start, see how they can help you build a foundation for your portfolio with long-term investment strategies, or go further by tapping into timely events and trends in the global market.
Choose Your Strategy
Think sustainable first
Access the exposures you want while investing in a sustainable future.
Learn how to invest sustainably
Sustainable investing doesn't have to be confusing.
Build for the Long Term
iShares Core ETFs are designed to work together at the foundation of a portfolio to help investors reach their long-term investment goals.
Use our Core portfolio builder tool
See how iShares Core ETFs can work together in a portfolio.
Diversify your bond portfolio with ETFs
Bond ETFs are transforming how investors big and small can access fixed income.
Balance your equity risk
Investment grade bond ETFs can help your portfolio weather stock market volatility.
Tap opportunities for higher income
High yield and emerging market bonds are just two ways that ETFs can help you pursue income.
Seek to earn more from your cash
You can earn more from investing in short-duration bond ETFs versus a bank account all while managing risk.
Build better bond ladders
Create scalable, diversified bond ladders with ease using iShares iBonds® ETFs.
Get active with factors
Take advantage of our deep research and analysis of historically-proven drivers of return with Factor ETFs.
Find Income, Target Your Goals
With the hunt for income becoming more challenging than ever, iShares ETFs open investors to a broad range of opportunities to seek yield.
Are Your Investments Seeing the Future?
Megatrends are long-term, transformative forces that can change the trajectory of the global economy by shifting the priorities of societies, driving innovation and redefining business models.
Tap into tomorrow's tech
Technology is driving exponential progress—far beyond the tech sector. See what this megatrend could mean for your investment strategy.
Target longer, healthier living
Longer lifespans and modern lifestyles will change medicine and consumer habits. See what these shifts could mean for your investments.
Investing in megacities?
Mass migration to cities will require new business models and infrastructure. How will you tap into this megatrend?
Invest in our future planet
Demand for a clean, green tomorrow will advance energy and conservation. See what these planetary projections could mean for your portfolio.
Harness an expanding world
Today’s emerging market economies are predicted to represent 6 out of the 7 largest economies by 2050.¹ See how you can access these economies' rapid growth in your portfolio.
Diversify Across the Globe
Target growth and seek diversification by investing beyond U.S. borders.
Break through the status quo
iShares is classifying companies and their sector exposures in a new way—looking at where they’re going rather than where they’ve been.
1 PricewaterhouseCoopers, The Long View 2017
Carefully consider the Funds' investment objectives, risk factors, and charges and expenses before investing. This and other information can be found in the Funds' prospectuses or, if available, the summary prospectuses, which may be obtained by visiting the iShares Fund and BlackRock Fund prospectus pages. Read the prospectus carefully before investing.
Investing involves risk, including possible loss of principal.
Fixed income risks include interest-rate and credit risk. Typically, when interest rates rise, there is a corresponding decline in bond values. Credit risk refers to the possibility that the bond issuer will not be able to make principal and interest payments.
Non-investment-grade debt securities (high-yield/junk bonds) may be subject to greater market fluctuations, risk of default or loss of income and principal than higher-rated securities.
International investing involves risks, including risks related to foreign currency, limited liquidity, less government regulation and the possibility of substantial volatility due to adverse political, economic or other developments. These risks often are heightened for investments in emerging/ developing markets or in concentrations of single countries.
Funds that concentrate investments in specific industries, sectors, markets or asset classes may underperform or be more volatile than other industries, sectors, markets or asset classes and than the general securities market.
An investment in fixed income funds is not equivalent to and involves risks not associated with an investment in cash.
An investment in the Fund is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency and its return and yield will fluctuate with market conditions.
There can be no assurance that performance will be enhanced or risk will be reduced for funds that seek to provide exposure to certain quantitative investment characteristics ("factors"). Exposure to such investment factors may detract from performance in some market environments, perhaps for extended periods. In such circumstances, a fund may seek to maintain exposure to the targeted investment factors and not adjust to target different factors, which could result in losses.
A fund's environmental, social and governance ("ESG") investment strategy limits the types and number of investment opportunities available to the fund and, as a result, the fund may underperform other funds that do not have an ESG focus. A fund's ESG investment strategy may result in the fund investing in securities or industry sectors that underperform the market as a whole or underperform other funds screened for ESG standards.
The strategies discussed are strictly for illustrative and educational purposes and are not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. There is no guarantee that any strategies discussed will be effective.
Diversification and asset allocation may not protect against market risk or loss of principal.
The Funds are distributed by BlackRock Investments, LLC (together with its affiliates, "BlackRock").
© 2020 BlackRock, Inc. All rights reserved. BLACKROCK, BLACKROCK SOLUTIONS, BUILD ON BLACKROCK, ALADDIN, iSHARES, iBONDS, FACTORSELECT, iTHINKING, iSHARES CONNECT, FUND FRENZY, LIFEPATH, SO WHAT DO I DO WITH MY MONEY, INVESTING FOR A NEW WORLD, BUILT FOR THESE TIMES, the iShares Core Graphic, CoRI and the CoRI logo are registered and unregistered trademarks of BlackRock, Inc., or its subsidiaries in the United States and elsewhere. All other marks are the property of their respective owners.
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