Daniel Prince, CFA

Daniel Prince, CFA

U.S. Head of iShares product consulting and U.S. Head of iShares Core and Stylebox ETFs

Daniel Prince, CFA, Director, is the U.S. Head of iShares product consulting and U.S Head of iShares Core ETFs within BlackRock’s ETF and Index Investments Group. Within his role in product consulting, he is responsible for overseeing a team of product strategists delivering product insights and investment solutions for U.S. institutions and financial advisors. As the U.S. Head of iShares Core ETFs, he is responsible for driving strategy, analytics, thought leadership, sales enablement and client engagement for the iShares Core ETF franchise.


Mr. Prince’s service with the firm dates back to 2007, including his years with Barclays Global Investors (BGI), which merged with BlackRock in 2009. Prior to his current role, Daniel was a member of the iShares ETF Due Diligence team where he partnered with home office ETF platform analysts delivering in-depth product analysis and insights. Prior to this role, Mr. Prince was senior sales strategist within iShares. Daniel started his career in pension consulting as an analyst at Wilshire Associates.


Mr. Prince holds the Chartered Financial Analyst designation, and he earned a BS degree in business administration from the Haas School of Business at the University of California, Berkeley.


Market Insights

3 core lessons every investor needs to know

Nov 28, 2022 | Daniel Prince, CFA

Learn why it’s so critical to make a plan, stick to it, and stay invested for the long-term.

Market Insights

A masterclass in diversification

Oct 20, 2022 | Daniel Prince, CFA

Learn why diversification is so important to investing and how it helps investors navigate fast-changing markets.

Market Insights

Put time on your side

Oct 20, 2022 | Daniel Prince, CFA

Time spent in the market is important – core allocation ETFs can help.

Market Insights

How are ETFs tax efficient?

Oct 11, 2022 | Daniel Prince, CFA

ETFs can help investors keep more of what they earn. Here’s how.

Market Insights

3 common mistakes investors make — and how to avoid them

Oct 3, 2022 | Daniel Prince, CFA

Knowledge is power for investors so it’s critical to understand the risks of performance chasing, hindsight bias and loss aversion.

Market Insights

What is risk-adjusted return and how could it help you calculate risk?

Aug 2, 2022 | Daniel Prince, CFA

Understand risk-adjusted returns and how it could help investors manage market volatility and improve long-term performance.

Market Insights

Finding silver linings with tax loss harvesting

Jun 16, 2022 | Daniel Prince, CFA

How to capitalize on market volatility by tax loss harvesting with iShares ETFs.

Market Insights

Why should investors stay invested during market volatility?

Jun 8, 2022 | Daniel Prince, CFA

How to stay on course during turbulent times

Market Insights

A conversation with Nobel laureate William F. Sharpe about indexing

Nov 17, 2020 | Daniel Prince, CFA

An exclusive interview with Nobel laureate William F. Sharpe discussing his legacy, advances in index investing and insights for today’s investors