The intelligence layer of the AI tech stack encompasses AI models and the unique data sets being used to train and improve them. If infrastructure is what powers AI, intelligence is what makes AI useful.
In the first phase of generative AI, much of the attention centered on model capability: how quickly models could write, code, summarize, search, or reason. The focus is now shifting towards business application: how AI can help companies improve productivity, reduce costs, create new products, and make better decisions.
Early evidence suggests AI is already creating measurable benefits in specific business functions. McKinsey found that while enterprise-wide profit impact remains limited, respondents most commonly report cost benefits from AI in software engineering, manufacturing, and IT. Respondents also report the greatest revenue benefits in marketing and sales, strategy and corporate finance, and product or service development.4
As AI adoption matures, the winners in this layer may not simply be those building the largest models. They may be the companies and platforms that can combine AI capability with proprietary data, distribution, workflow integration, and clear business outcomes.