What are factor ETFs?
Investing in specific factors may help investors reach their goals by helping to reduce portfolio volatility or improve returns. Factors are the persistent and well-documented asset characteristics that have historically driven investment risk and return.
Factors are not new — they have been present in portfolios for decades. But exchange traded funds (ETFs) helped to revolutionize how investors access these historically rewarded strategies by capturing the power of factors (sometimes called “smart beta”) in a transparent and cost-effective way.