PLAY THE LONG GAME

INVEST LIKE AN iSHARES FUTURE BALLER

Learn the importance of long-term investing alongside pro ballers.

IT’S GAME TIME

Top pro basketball players have been showing a greater interest in planning for their futures off the court. Many have emerged as role models in business — making investments that last well beyond their time in the game.1

But like millions of Americans, many new players are just starting their journey towards securing their financial future. 

That’s why the iShares Future Baller$ are developing their financial skills, devoting a portion of their pay to investing and empowering all investors to do the same.

The greatest plays come from powerful assists. That’s why we’ve teamed up with Fidelity, a leading brokerage firm, where you can learn more about long term investing, open an account, and buy exchange-traded funds (ETFs).

32%
AMERICANS FEEL CONFIDENT IN THEIR INVESTING KNOWLEDGE
88%
SAID THEY WOULD LIKE TO TAKE A MORE LONG-TERM APPROACH TO INVESTING
91%
CONCEDED IT IS EASY TO BE MISLED BY SHORT-TERM GAINS

Pollfish Survey. May 2022. N=1,000.

WHO ARE THE iSHARES FUTURE BALLER$?

Meet the team of pro ballers who are learning to defend against impulsive investment plays with long-term strategies.

Photo: Lauren Simmons

LAUREN SIMMONS

THE FINANCIAL COACH

Lauren is a pro when it comes to finances as one of the youngest women to become a full-time trader on Wall Street. Passionate about financial education, Lauren is teaming up with our rookies to train investors on the importance of financial wellness and long-term investing.

Photo: Bennedict Mathurin

BENNEDICT MATHURIN

THE CONQUEROR

Bennedict has shown he can dominate the game with his near unguardable playing style. Off the court, he has persevered through many hardships with the unwavering support of his family. His aim is to pay back that support in years to come, by learning to play the long game with his finances.

Photo: Jaden Ivey

JADEN IVEY

THE HIGH PERFORMER

Ivey’s premier athleticism makes him one of the most exciting players to watch on the court. He’s learned from his mom, an ex pro baller herself, that you have to work hard on and off the court to meet your future goals.

Photo: E.J. Liddell

E.J. LIDDELL

THE ADVOCATOR

E.J. always has a smile on his face knowing that he gets to wake up every day and play basketball. He’s a strong advocate of kids having a role model in sports and giving back to the community. When it comes to investing goals, he wants to prioritize generational wealth.

Photo: Jalen Duren

JALEN DUREN

THE REBOUNDER

Jalen takes strength from his mom’s support. It's a force that drives him through the ups and downs of the game and life. He’s playing the long game with his investments to give him a focus outside the world of basketball.

Photo: Jaden Hardy

JADEN HARDY

THE DISRUPTOR

Hardy has an unwavering confidence in himself that has allowed him to jump from high school straight to the pros. He comes from a family of ballers and hopes that by playing the long game, he will be able to create generational wealth by making varied and diverse investments.

GET INTO FINANCIAL SHAPE

Know the drill when it comes to long-term investments and how they can help build your portfolio.

Video 0:15

Sometimes the game gets heated

Market volatility is unsettling for investors, but historically not unusual. In this workout, Coach Lauren trains Jalen on how to keep his cool when it comes to volatile markets.

LAUREN: When it comes to a volatile market, consider playing the long game by keeping your cool, like Jalen here. Because he knows that enduring a little discomfort now, could help your performance later.

 

Join the team and learn to invest like a baller at Fidelity.com.

Video 0:30

Know what shots to take

Sustainable investing is a way to invest in companies focused on ESG factors. In this workout, Coach Lauren explains how sustainability potentially could prove a smart strategy for your investments.

LAUREN: Pick it up! Fast! Faster!

 

When you play the long game you have to consider both your risks and your opportunities. Strategy is important. Investments that focus on helping the planet can not only be a good defense for your long term investments, but could be profitable too.

 

Join the team and learn to invest like a baller at Fidelity.com.

Video 0:30

On the court, there’s no distractions

Thematic investing allows you to invest in long-term trends or themes. Coach Lauren teaches Jalen how to focus on the long-term by focusing on innovative companies changing the way we live and work.

LAUREN: Investing can be a lot like basketball. Going hard for the first 12 minutes means nothing if you can’t perform right up to the buzzer. So try not to get distracted by short term opportunities, when you can play the long game and focus on innovative companies that could be game changers for years to come.

 

JALEN: Hey, Coach!

 

LAUREN: Join the team and learn to invest like a baller at Fidelity.com.

To be a great athlete, you need a diverse team

The same goes for investing. Instead of going all in on just one thing, you may want to balance your investments in a variety of areas to manage your risks.

iSHARES: EMPOWERING INVESTORS

iShares believes in unleashing the potential in every investor through four key pillars.

ACCESSIBILITY

We make investing more accessible for millions of people, breaking down barriers to make it easier to get started building long-term wealth.

AFFORDABILITY

We help make investing more affordable, so iShares ETF investors can keep more of what they earn.

SUSTAINABILITY

Choice and transparency can help our ETF investors pursue their needs and prepare for the transition to a low carbon economy.

CUSTOMIZATION

Our ETFs and index capabilities provide hundreds of choices so investors can assemble their own portfolio playbooks.