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2018 BlackRock ETF Pulse Survey

2018 BlackRock ETF Pulse Survey

ETF growth

Nearly 1 in 3 investors now use ETFs, up from 1 in 4 last year.
Chart: ETF vs Mutual Fund Ownership
Millennials lead in ETF ownership, with 42% compared to 33% last year.
Silvers also had a strong uptick in ETF adoption, nearly doubling to 37% versus 22% last year.
ETF Ownership Allocation ETF Ownership Allocation
ETF usage across genders
Usage increased across genders, with a bigger jump among women.
Those planning to buy ETFs in the next year spiked, to 62% from 52% last year, with younger investors most enthusiastic.
Planning to buy ETFs Planning to buy ETFs
88% of investors who own ETFs plan to continue or increase their ETF usage going forward.
Investors who own ETFs