Exchange-traded funds (ETFs) are a simple way to invest in a diversified portfolio. Learn how they work and how to start investing with confidence.
Capital at risk. The value of investments and the income from them can fall as well as rise and are not guaranteed. Investors may not get back the amount originally invested.
Investing basics: how to start investing
If you’re new to investing, focusing on the basics can help you feel more confident. Start by understanding how investing works, setting simple goals, and using a long-term approach to help your money grow gradually over time.
Understanding ETFs
ETFs are widely used because they offer diversification and flexibility in a simple structure. Learn how they work and how they can support a steady, long-term investing approach.
How to start investing in ETFs
Getting started with investing doesn’t have to be complicated. With a clear plan and a long-term perspective, even small steps can make a difference over time. Many investors begin with a few simple steps:

Define your goals
Consider what you want to achieve and how investing fits into your plans.
Open an investment account
You'll need an investing account with an online investment platform, bank or provider.

Choose a suitable investment approach
A diversified portfolio may include equities, bonds and ETFs.

Start investing regularly
Investing gradually over time can help manage market fluctuations.
ETF products and strategies
Explore how different ETF building blocks and strategies can be combined to create a diversified portfolio that aligns with your long-term investment objectives.
Get started with core ETFs
Core ETFs offer a simple way to invest in global markets and build a diversified portfolio. Learn how to use them as the foundation of a long-term investment strategy.
Start with a core ETF
A broad-market ETF tracking an index such as MSCI World or FTSE can provide diversified exposure across companies, sectors and regions.
Build around your core
Use your core ETF as the base of your portfolio, then add other ETFs, such as bond or thematic ETFs, to reflect your goals and preferences.
Invest regularly
Investing regularly can help you build wealth over time and reduce the impact of short-term market fluctuations.












