ETF EDUCATION HUB

Understanding Crypto: What are Digital Assets and How to Invest via ETPs

Cryptocurrencies are often in the news—but what do they actually mean for everyday investors?

Digital assets are now part of global financial markets, yet they can feel complex and unfamiliar. This guide explains what crypto is and how investors can access it in a simple, structured way through exchange‑traded products (ETPs).

What you’ll learn

In this article, you’ll learn:

01.

What digital assets are

02.

How cryptocurrencies like bitcoin work

03.

Different ways to invest in crypto

04.

Key risks to consider

What are digital assets?

Digital assets are assets that exist electronically rather than physically. Their value is linked to digital ownership and is often supported by blockchain technology.

Common types include:

  • Cryptocurrencies (e.g. bitcoin)
  • Tokens
  • Other blockchain-based assets

When people talk about “crypto,” they are usually referring to cryptocurrencies. Bitcoin was the first cryptocurrency and remains the most widely known digital asset.

How can you invest in bitcoin?

There are different ways to gain exposure to cryptocurrencies such as bitcoin.

One option is to invest directly by buying through a crypto exchange, which typically involves setting up a digital wallet and managing custody and security yourself.

You can also invest through a crypto ETP. These are exchange-traded products that track the price of a cryptocurrency, allowing investors to gain exposure to digital assets through a standard brokerage account without needing to own or store the asset directly

What is a crypto ETP?

A crypto ETP is an exchange-traded product designed to track the performance of a specific digital asset, such as bitcoin.

Unlike traditional ETFs, which usually hold a diversified basket of assets, crypto ETPs typically track a single cryptocurrency. However, they are traded on stock exchanges in a similar way to ETFs and can be bought and sold like shares.

Why invest in bitcoin via an ETP?

Some investors prefer ETPs as a way to access crypto markets.

Potential advantages include:

1. Ease of access

ETPs can be traded via a regular brokerage account, without the need for a separate crypto wallet or navigating crypto exchanges.

2. Custody and security

Investing through an ETP removes the need to manage private keys or digital wallets.

3. Transparency

ETPs are typically designed to track the price of the underlying asset.

Risks of investing in digital assets

Digital assets involve significant risk. Key considerations include:

  • Prices can change significantly in short periods
  • Market sentiment can shift rapidly
  • Regulatory and technological developments may impact value

Even when accessed via ETPs, these risks remain.

Capital at risk. The value of investments and the income from them can fall as well as rise and are not guaranteed.

Who might consider crypto ETPs?

Crypto ETPs may be considered by investors who:

  • Are interested in digital assets as part of a broader portfolio
  • Prefer not to manage wallets or private keys
  • Want access through regulated, exchange‑traded markets

As with any investment, it is important to consider overall portfolio strategy, individual risk tolerance and personal objectives.

Frequently asked questions

Conclusion and key takeaways

Accessing digital assets in a structured way

Cryptocurrencies are now part of global financial markets. For investors interested in this asset class, crypto ETPs can offer a structured and accessible way to gain exposure—without directly holding digital assets.

01.

Digital assets are a new and evolving asset class

02.

Crypto ETPs provide exchange-traded access to cryptocurrencies

03.

They offer a simpler way to invest compared to direct ownership

04.

Crypto investments involve high risk and volatility

Ready to start investing?

Getting started with investing doesn t have to be complicated. With a clear plan and a long term perspective, even small steps can make a difference over time. Many investors begin with a few simple steps:

Define your goals

Consider what you want to achieve and how investing fits into your plans.

Portfolio

Open an investment account

You'll need an investing account with an online investment platform, bank or provider.

Icon of a jar with shapes inside.

Choose a suitable investment approach

A diversified portfolio may include equities, bonds and ETFs.

Start investing regularly

Investing gradually over time can help manage market fluctuations.