Investing can feel overwhelming with so many markets and choices. Core ETFs can offer a simple way to get started. They provide broad diversification, low costs and a long-term foundation that can help you build your portfolio with confidence.
What you’ll learn
In this article, you’ll learn:
01.
What core ETFs are and how they work
02.
Why many investors use core ETFs as a foundation
03.
Which indices core ETFs typically track
04.
How core ETFs can support long-term investing
05.
How to build a portfolio around a core ETF
What are core ETFs?
Core ETFs are exchange-traded funds that track broad market indices, providing diversified exposure to many companies, industries and regions through one investment, often at a low cost.
Because core ETFs are diversified, they help reduce the impact of any single company or market on your portfolio. Instead of choosing individual shares or trying to time the market, many investors use core ETFs to “buy the market” and stay invested over the long term.
Common indices tracked by core ETFs include the MSCI World or the S&P 500.
Diversification does not fully protect against market risks.
Why many investors use core ETFs as a basis
Core ETFs are often used as the starting point of a portfolio because they offer:
- Simple access to broad markets
- Built-in diversification across companies and regions
- Low ongoing costs
- A long-term, buy-and-hold approach
This can make them suitable for investors seeking a clear and structured way to invest.
Typical indices for core ETFs
Core ETFs usually track well‑known indices that represent large parts of the global economy, such as:
S&P 500
500 of the largest companies in the United States.
MSCI World Index
Some of the largest and medium-sized companies across developed markets
MSCI Emerging Markets Index
Companies in emerging economies.
STOXX Europe 600
Companies across European countries.
FTSE 100
Tracks 100 of the largest companies on the London Stock Exchange
Together, these indices can provide broad exposure across regions and sectors.
In short: core ETFs track indices that represent broad segments of global markets.
Core as a starting point – not the whole journey
A core ETF can form the foundation of your investment strategy, but it doesn’t have to be your only investment.
Over time, some investors choose to complement their core holding with:
- Thematic ETFs (for example, technology or innovation themes)
- Sector ETFs (such as healthcare)
- Regional ETFs (focused on specific markets)
This can allow your portfolio to evolve as your goals and preferences change.
Flexible for different investment goals
Core ETFs can support a range of long‑term goals, including:
- Building wealth over time
- Saving for future life goals
- Retirement planning
They offer a structured and accessible way for investors to participate in global markets.
Capital at risk. The value of investments and the income from them can fall as well as rise and are not guaranteed.
Frequently asked questions
Conclusion and key takeaways
Building a strong foundation for investing
Successful investing often starts with a simple, long‑term approach. Core ETFs can help investors access global markets, diversify their investments and focus on steady portfolio building over time.
01.
Core ETFs provide broad market exposure in a single investment
02.
Diversification aims to help spread risk across companies and regions
03.
Core ETFs can be used as the foundation of a portfolio
04.
Investors can build on a core strategy over time
Ready to start investing?
Getting started with investing doesn t have to be complicated. With a clear plan and a long term perspective, even small steps can make a difference over time. Many investors begin with a few simple steps:
Define your goals
Consider what you want to achieve and how investing fits into your plans.

Open an investment account
You'll need an investing account with an online investment platform, bank or provider.

Choose a suitable investment approach
A diversified portfolio may include equities, bonds and ETFs.

Start investing regularly
Investing gradually over time can help manage market fluctuations.