ETF EDUCATION HUB

Investing in AI: Opportunities with Thematic ETFs

Artificial intelligence (AI) is increasingly part of everyday life, from digital services to healthcare and automation. As this technology continues to develop, many investors see AI as a long-term growth theme.

But rather than relying on a single company, thematic ETFs offer a way to invest in AI across many businesses and industries.

What you’ll learn

In this article, you’ll learn:

01.

What a thematic ETF is

02.

Which companies may be included

03.

How thematic ETFs fit in a portfolio

04.

Key points to consider before investing

What are thematic ETFs?

A thematic ETF is an exchange-traded fund that invests in companies linked to a specific long-term trend or theme, such as artificial intelligence.

Instead of choosing individual stocks, a thematic ETF gives you exposure to a wide range of companies connected to the same idea or innovation. This can make it easier to invest in complex trends.

Which companies are included in AI ETFs?

AI ETFs typically invest across the full artificial intelligence ecosystem. This includes companies developing AI technologies, businesses providing the infrastructure that supports AI, and firms applying AI in real‑world use cases across different industries.

By investing across these areas, AI ETFs can offer exposure to the entire AI value chain — from innovation and development through to practical application.

So what companies are actually included in AI ETFs?

Examples of companies included in AI ETFs are:

  • Software and hardware providers
  • Cloud computing companies
  • Big data and analytics specialists
  • Companies applying AI in sectors such as healthcare, automation, or smart devices

In short: AI ETFs invest across multiple sectors linked to artificial intelligence.

Diversification within an investment theme

One of the key advantages of thematic ETFs is that they offer diversification within a specific theme. Instead of relying on a single company, investors gain exposure to multiple companies within the same trend. This aims to reduce the impact of individual company performance.

Diversification does not fully protect against market risks.

The role of thematic ETFs in a portfolio

Thematic ETFs are often used alongside broader market investments, such as core equity or bond ETFs.

While they may hold many companies, thematic ETFs remain focused on one idea. Themes like AI can evolve quickly and may experience higher volatility than broader markets

For this reason, many investors use thematic ETFs to complement a diversified core portfolio rather than replace it.

Capital at risk. The value of investments and the income from them can fall as well as rise and are not guaranteed.

AI is one of many long-term investment themes

Artificial intelligence is just one example of a long-term investment theme.

Other themes investors may consider include:

  • Clean energy
  • Cybersecurity
  • Demographic change
  • Digitalisation
  • Infrastructure

If you believe in a long-term trend, there may be ETFs designed to provide targeted exposure to that theme.

Frequently asked questions

Conclusion and key takeaways

Participating in trends – structured and bundled

Thematic ETFs can offer a simple way to invest in structural changes and emerging technologies like artificial intelligence. By providing diversified exposure to a specific theme, they can allow investors to participate in innovation without selecting individual companies. When used as part of a broader strategy, they can support a long-term investment approach.

01.

Thematic ETFs provide exposure to long-term trends like artificial intelligence

02.

They offer diversification within a specific theme

03.

They are typically used alongside broader core investments

04.

They may be more volatile and are usually suited to long-term investing

Ready to start investing?

Getting started with investing doesn t have to be complicated. With a clear plan and a long term perspective, even small steps can make a difference over time. Many investors begin with a few simple steps:

Define your goals

Consider what you want to achieve and how investing fits into your plans.

Portfolio

Open an investment account

You'll need an investing account with an online investment platform, bank or provider.

Icon of a jar with shapes inside.

Choose a suitable investment approach

A diversified portfolio may include equities, bonds and ETFs.

Start investing regularly

Investing gradually over time can help manage market fluctuations.