ETF investing: A beginner's guide

iShares ETFs (Exchange Traded Funds) offer a simple and cost-effective way to invest broadly across global markets. Learn the basics and start your ETF investing journey with confidence.

What is an ETF?

An ETF is a simple way to invest in many companies or bonds at once. Instead of buying shares in lots of individual companies – or buying multiple different bonds – you could buy a single ETF that bundles them together for you.

Think of it as a ready-made investment basket. Investing can feel complicated – but ETFs are designed to make it simpler.

ETFs are generally suitable for:

- Long-term investors (typically five-years or more)

- People who don’t want to pick individual stocks (because this can be time consuming and require a lot of research)

How do ETFs work?

ETFs are designed to track a specific market or index, such as the S&P 500, FTSE 100 or MSCI World. This means the ETF aims to mirror the performance of that group of companies or market.

Exposure

For example, if you want to invest in the US stock market, you could choose an ETF that tracks the S&P 500. With a single investment, you gain exposure to 500 of the largest companies in the US.

Simple Access

Without an ETF, you would need to buy shares in each company individually – which can take significant time, research and money.

Capital at risk. The value of investments and the income from them can fall as well as rise and are not guaranteed. Investors may not get back the amount originally invested.

Investing vs saving: how much can your money grow?

Saving

Saving is a way of setting your money aside for short-term needs, emergencies or security. It typically involves low risk options like cash savings accounts, which offer quick access to your money and a high level of security. Keeping your money in a savings account can feel safe – but over time, low interest rates and inflation can limit how much actually grows.

Investing

Investing involves putting your money aside for the future, with the aim of making a profit. Investing gives your money the opportunity to grow by putting it to work in global stocks and bonds markets, which can generate compound interest and profit over a long period. While investments can go up and down in the short term, market shave historically delivered stronger long-term growth than cash savings.

Using your ISA to invest

In the UK, many investors choose to hold ETFs within a Stocks and Shares ISA. When ETFs are held inside an ISA, any income (such as dividends or interest) and any capital gains are generally free from UK income tax and capital gains tax, subject to annual ISA contribution limits.

By investing small amounts into an ETF regularly – for example, monthly, you can benefit from compounding, where your returns start generating returns of their own. The earlier you start and the more consistently you invest, the more time your money has to potentially grow.

Want to see how your money could grow with regular investing? Try our ETF savings plan calculator to explore how your money could grow over time.

Why do people invest in ETFs?

ETFs have many benefits that might make them the investment vehicle of choice for beginner investors. Buying individual stocks can sometimes be costly - especially if you want to invest in many different companies. Each purchase may involve separate fees, and building a diversified portfolio can take a lot of time, research and money. ETFs offer a more cost-efficient alternative.
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Cost

With one investment, you can gain exposure to many stocks at once. ETFs also typically have low ongoing costs, and on some platforms, they can be bought and sold without additional trading commissions. Lower costs mean more of your money stays invested, helping you keep more of your potential returns.
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Access to markets

ETFs provide a simple and efficient way to access markets, specific regions, sectors, or asset classes. Investments that were once difficult to access for individuals, like bonds, are now often accessible through a single investment via an ETF.
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Less risk

With just a single ETF, you can invest in many different assets. Instead of putting everything into one investment, you spread your risk across many companies or bonds.
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Easy to trade

You can buy and sell ETFs on an exchange throughout trading hours, just like a stock, giving investors flexibility to trade throughout the day at real-time prices.

*Risk: Diversification and asset allocation may not fully protect you from market risk.

Why iShares ETFs?

Our broad range of cost-efficient ETFs is designed to help you build a portfolio that fits your needs.
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Investing made simple

iShares ETFs make investing straightforward and cost-effective. They’re available across a wide range of platforms and providers in Europe, so you can access them wherever you already invest.
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World leading expertise

iShares is powered by BlackRock, the world’s largest asset manager, bringing decades of experience, rigorous risk management, and cutting-edge technology to every ETF. That means you get high-quality products designed to help your money work harder.
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Choices to match your investment goals

Whether you want broad market exposure, tap into trends like technology, or choose fixed-term investments, iShares offers Europe’s largest range of ETFs, so you can tailor your investments to what matters most to you.

What are the different types of ETF?

What ETFs for Different Investment Goals

There are many different types of ETFs to suit different investment goals:

Different Types of Exposure

Some invest in equities (stocks/shares), giving you exposure to companies and stock markets, while others focus on bonds, which are typically used for income and stability.

Access Commodities and Digital Assets with ETPs

You can also find ETPs that track commodities such as gold or metals, and even ETPs linked to digital assets like Bitcoin, offering exposure to emerging areas of the market.

How often to invest?

Regularly or lump-sum
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Invest regularly in ETFs

Start investing as little as £1 per month and regularly buy fractional shares (or slices) of an ETF.
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Make a lump-sum investment

Once you open a broker account, you can get started by investing one lump sum – any amount you’ve set aside for investing. There’s no set rule for how much you need to invest.

Step-by-step guide

You can’t invest directly on iShares.com, but we can guide you through the steps to get started.
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Open an investment account

To invest in iShares ETFs, you’ll need to open an investment account with a bank or an online trading platform. Many UK investors use a Stocks and Shares isa, which allows investments to grow free from UK income tax and capital gains (subject to annual limits and individual circumstances).
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Select the funds

Browse ETFs on your platform and select the funds that match your goals. You might be interested in investing in a certain industry, region or theme.
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Decide how you want to invest

Determine how much and how often you want to invest. You can set up a regular investment plan or make a one-time investment.

Frequently asked questions

ETFs are designed to track market indices, such as the FTSE 100 or S&P 500, or sectors like technology or energy. Some are actively managed to pursue goals like outperforming a benchmark, generating income, or managing risk. ETFs provide investors with a simple way to access financial markets without having to buy individual stocks, bonds or other asset classes separately.

Say you invest in an ETF that tracks an index like the FTSE 100, which represents the 100 companies with the highest market capitalisation (total market value of their shares) listed on the London Stock Exchange. You’re investing in a bit of every company in the index with a single trade – rather than having to buy a share in each company individually.


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Source: InvestEngine, 23 September, 2024.

2BlackRock Global Business Intelligence as of 23 March 2026.

3Source: The Motley Fool, 25 March, 2023.