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If you’re like many investors, you probably research a few different features of an investment you’re considering: price, performance, potential.

But what if you started the research process with some self-reflection instead? For growing numbers of investors, what their investments are doing is just as important as how they’re doing.

Just as many consumers are opting for organic vegetables, fair-trade coffee, and American-made t-shirts, many investors are more rigorous in seeking investment opportunities that align with their values.

If you are interested in the environment, for example, you may find yourself looking at companies that are working to reduce their carbon footprints. Or companies that have pledged not to do business with certain oppressive governments, or make use of low-wage offshore labor.

If you’re interested in investing in companies that share your values, you can research potential equity investments to learn more about the ins and outs of a company’s involvements in different industries.

But if you’re looking for a more diversified approach, you can also consider specific “impact” themed ETFs. Just as ETFs can gather equities across a sector like China or technology, they can also collect companies that share socially responsible business practices.

iShares MSCI USA ESG Select ETF (SUSA) and iShares MSCI KLD 400 Social ETF (DSI), for example, track indexes composed of large- and mid-cap U.S.-based companies that have positive environmental, social, and governance characteristics.

If you want to take your impact investing a step further and look for companies that are actively promoting positive change, there are ETFs like iShares MSCI Global Impact ETF (MPCT), which seeks to track the investment results of the MSCI ACWI Sustainable Impact Index. This index is composed of companies that derive a majority of their revenue from seeking to solve one of the United Nations Sustainable Development Goals.

Of course, before making any investment, you should consider your own investment goals and how a specific product might fit into them. But if you will be making investments anyway, you may feel it makes sense to take an approach that reflects your views and values.