Leading expertise at low cost2

Find out how much money you could save on fees based on how much and how long you invest.

BlackRock BlackRock

Built on the expertise of BlackRock, trusted to manage more money than any other investment firm in the world.1

The Cost The Cost

iShares Core ETFs are only 1/10th the cost of typical mutual funds.2

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A simple way to start building

Core Builder Tool Core Builder Tool

SIMPLE

With just five questions and in fewer than five minutes you will receive a proposed personalized Core Portfolio.

iShares Core ETFs Suite Explorer iShares Core ETFs Suite Explorer

PERSONAL

Your Personalized Core Portfolio is expertly designed to match your investing style with a diversified set of funds for the long term.

Send to my Financial Advisor Send to my Financial Advisor

SHAREABLE

Your Personalized Core Portfolio can be printed out or e-mailed, making it easy to start building or share with your advisor.

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What is an ETF?

Exchange Traded Funds (ETFs) are funds that trade on an exchange like a stock. They are an easy-to-use, low cost and tax efficient way to invest your money.

LOW COST LOW COST

LOW COST

iShares Core ETFs cost 1/10th as much as the typical mutual fund.2

EASY TO INVEST EASY TO INVEST

EASY TO INVEST

iShares ETFs make it easy to invest in a wide array of markets, whether broad like the S&P 500, in niche sectors, or targeted to a specific goal.

PERFORMANCE PERFORMANCE

PERFORMANCE

iShares Core ETFs have outperformed nearly 80% of their mutual fund peers on average over the past five years.3

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1

Based on $4.52T in AUM as of 9/30/15.


2

For illustrative purposes only. Source: Morningstar data, as of 12/15/15. "Potential Savings" Calculator results are based on the average Prospectus Net Expense Ratio for the iShares Core Series ETFs (0.11%) and the average Prospectus Net Expense Ratio of the oldest share class of active open-end mutual funds (1.14%) available in the U.S. (excluding municipal bond and money market funds) on 12/15/2015. This information is strictly for illustrative and educational purposes only and is subject to change. Results are not indicative of any current, past, or future investment and are not meant as a guarantee of future results. Saving calculator analysis assumes current expense ratio over the entire period. For more information on the differences between iShares ETFs and mutual funds, click here.


3

Morningstar, as of 1/31/2016. Post-tax comparison between the 1, 3 and 5 year returns at NAV of the iShares Core ETFs and the oldest share class of active open-end mutual funds within the same Morningstar categories as the iShares Core ETFs. Mutual funds are generally more tax inefficient than ETFs and, as a result, are typically more negatively impacted than ETFs when comparing performance based on post-tax returns rather than total returns. The number of ETFs and mutual funds used for each period varies based on the inception date of the iShares Core ETFs. iShares Core ETFs included in this comparison vary based on the time period analyzed: 1 year (19 Core ETFs existed for the full 1-year period ended 1/31/15); 3 year (15 Core ETFs existed for the full 3-year period ended 1/31/13); and 5 year (9 Core ETFs existed for the full 5-year period ended 1/31/11). iShares Core ETFs outperformed their active mutual fund peers by 80.6% (1955/2426), 83.6% (1804/2157) and 87.8% (1330/1515) over the 1, 3 and 5 year periods ended 1/31/16, respectively. Performance was averaged for Morningstar categories containing more than one iShares fund, and may be different for other time periods. Returns are calculated after taxes on distributions, including capital gains and dividends, assuming the highest federal tax rate for each type of distribution in effect at the time of the distribution. Past performance is no guarantee of future results. For more information on the differences between iShares ETFs and mutual funds, click here.


Carefully consider the Funds' investment objectives, risk factors, and charges and expenses before investing. This and other information can be found in the Funds' prospectuses or, if available, the summary prospectuses, which may be obtained by visiting the iShares ETF and BlackRock Fund prospectus pages. Read the prospectus carefully before investing.

Investing involves risk, including possible loss of principal.

Buying and selling shares of ETFs will result in brokerage commissions.

Diversification and asset allocation may not protect against market risk or loss of principal.

Fixed income risks include interest-rate and credit risk. Typically, when interest rates rise, there is a corresponding decline in bond values. Credit risk refers to the possibility that the bond issuer will not be able to make principal and interest payments.

International investing involves risks, including risks related to foreign currency, limited liquidity, less government regulation and the possibility of substantial volatility due to adverse political, economic or other developments. These risks often are heightened for investments in emerging/ developing markets or in concentrations of single countries.

There is no guarantee that dividends will be paid.

Transactions in shares of ETFs will result in brokerage commissions and will generate tax consequences. All regulated investment companies are obliged to distribute portfolio gains to shareholders.

Certain traditional mutual funds can also be tax efficient.

The strategies discussed are strictly for illustrative and educational purposes and are not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. There is no guarantee that any strategies discussed will be effective.

The Funds are distributed by BlackRock Investments, LLC (together with its affiliates, “BlackRock”).

©2016 BlackRock, Inc. All rights reserved. BLACKROCK, BLACKROCK SOLUTIONS, BUILD ON BLACKROCK, ALADDIN, iSHARES, iBONDS, iTHINKING, iSHARES CONNECT, FUND FRENZY, LIFEPATH, SO WHAT DO I DO WITH MY MONEY, INVESTING FOR A NEW WORLD, BUILT FOR THESE TIMES, the iShares Core Graphic, CoRI and the CoRI logo are registered and unregistered trademarks of BlackRock, Inc., or its subsidiaries in the United States and elsewhere. All other marks are the property of their respective owners.

The iShares Core Graphic is a registered servicemark of BlackRock, Inc.

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