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2018 BlackRock ETF Pulse Survey

ETF Usage

An ETF (Exchange Traded Fund) is a diversified collection of assets (like a mutual fund) that trades on an exchange (like a stock).     Learn more

Investors are embracing the versatility of ETFs.

ETF product usage versatility ETF product usage versatility

ETF average investor holding period
ETF investors are thinking long term, with the average holding period of nearly 6 years.
Only 5% use ETFs for short-term investments (less than a year), while a third plan to increase their use for long-term investing.
ETF long-term holding
Low costs remain a key ETF purchase consideration, along with the abundance of choices.
Top 10 benefits of ETFs Top 10 benefits of ETFs

View all the insights from the 2018 BlackRock ETF Pulse Survey.    Learn more