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2018 BlackRock ETF Pulse Survey

ETF Growth

An ETF (Exchange Traded Fund) is a diversified collection of assets (like a mutual fund) that trades on an exchange (like a stock).     Learn more

Nearly 1 in 3 investors now use ETFs, up from 1 in 4 last year.
Chart: ETF vs Mutual Fund Ownership
Millennials lead in ETF ownership, with 42% compared to 33% last year.
Silvers also had a strong uptick in ETF adoption, nearly doubling to 37% versus 22% last year.
ETF Ownership Allocation ETF Ownership Allocation
ETF usage across genders
Usage increased across genders, with a bigger jump among women.
Those planning to buy ETFs in the next year spiked, to 62% from 52% last year, with younger investors most enthusiastic.
Planning to buy ETFs Planning to buy ETFs
88% of investors who own ETFs plan to continue or increase their ETF usage going forward.
Investors who own ETFs

View all the insights from the 2018 BlackRock ETF Pulse Survey.    Learn more