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2018 BlackRock ETF Pulse Survey

2018 BlackRock ETF Pulse Survey

Welcome to the second annual BlackRock ETF Pulse survey, measuring how U.S. investors aged 25-74 think about and use Exchange Traded Funds (ETFs) in their investment portfolios.

An ETF (Exchange Traded Fund) is a diversified collection of assets (like a mutual fund) that trades on an exchange (like a stock).     Learn more

Investors' ETF usage is evolving.
They are looking to ETFs for diversification, sector, and international market exposures at the core of their long-term portfolios.
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Active or passive? Both!
Most investors believe a mix of ETFs and active mutual funds is the best approach.
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Knowledge gaps
Even as usage grows, investors have more to learn about the full benefits of ETFs, such as income investing and tax efficiency.
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