Start investing with ETFs

More Europeans are choosing ETFs as their go-to investment tool.¹ Whether you’re starting out or updating your portfolio, these ETFs provide a solid foundation to help you match your financial goals.

Image of the People & Money ETF Spotlight report

People & Money: The next wave of ETF investors in Europe

With ETFs emerging as the fastest-growing investment product in Europe¹, our 2025 People & Money research tracks the evolution of ETF ownership since 2022 and offers practical insights into how we can help build confidence and engagement among new investors.

Laptop screen displaying an ETF savings plan calculator

The ETF savings calculator

See how ETFs can help you reach your financial goals in just a few steps.

1 Source: BlackRock People & Money / YouGov Plc. as of October 2025.